Rivers Morrell

Chief Operating Officer

Rivers Morrell is an entrepreneur with a passion for marketing in the pet industry as well as software and technology. With a deep love of animals and more than 15 years of experience building and scaling teams, he has grown and worked in numerous companies, including Vet Marketing Pro, for which he is the CEO and Founder. Vet Marketing Pro is the leading marketing company in the veterinary space and provides websites, SEO, Google Adwords, Facebook Ads, tracking, and analytics for veterinarians, animal hospitals, and pet resorts and lifestyle centers spanning the globe.

His experience also includes co-founding a veterinary dashboard and analytics company that was acquired by Rhapsody.vet. He has a unique passion for seeing veterinarians succeed and uses that passion to ensure the best results for his clients. Whether that means helping veterinarians learn how to best leverage their marketing budgets to get more patients through the door or providing support and guidance to other easyvet franchisees, he does it all.

Additionally, Rivers is the largest easyvet franchisee and operates multiple locations, including Dallas and Frisco, Texas. The Dallas location opened in February 2020 and, under Rivers’ leadership, achieved break-even in May 2020 – just three months after opening. Rivers loves pets and believes in doing what’s right to ensure that they receive the expert care they need and deserve. By combining his passion for animals and his dedication to helping veterinarians succeed with his extensive knowledge in marketing, the veterinary industry, software, and technology, he has built a career in helping companion animals and the people who care for them. As the Chief Operating Officer at easyvet, he believes in making veterinary care affordable and convenient for pet parents and profitable for veterinarians and looks forward to serving as many pets and people as possible.

After spending much of his life on the West Coast, Rivers now lives in Tennessee with his wife, Rita, and their son, Rivers V. His family also includes a few furry members: Two cats named Milo and Norbit and a dog, George. When he isn’t working, he enjoys hiking, lifting, and getting in a good workout on his Peloton.

Learn more about Rivers Morrell IV.

  • MVP: Salary, benefits, and team members

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  • MVP: How does budgeting work?

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  • MVP: How do I pay off my clinic?

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  • MVP: A veterinarian's point of view

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  • MVP Program: Overview

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  • Franchisee: Owner testimonial

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  • Franchisee: Life-work balance

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  • Franchisee: Difference between franchisee and MVP Program

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  • Franchisee: Clinical Autonomy

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